{"id":431,"date":"2026-06-19T16:30:41","date_gmt":"2026-06-19T07:30:41","guid":{"rendered":"https:\/\/www.earthlink.co.jp\/insidesales\/?p=431"},"modified":"2026-06-19T17:38:07","modified_gmt":"2026-06-19T08:38:07","slug":"ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f","status":"publish","type":"post","link":"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/","title":{"rendered":"LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3068\u5411\u4e0a\u3055\u305b\u308b3\u3064\u306e\u65bd\u7b56\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p id=\"p-rc_1307221f5ae1b33c-40\" data-path-to-node=\"3\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<span class=\"citation-10254 citation-10255 citation-end-10255\">\u3068\u306f\u3001<strong>\u3042\u308b\u9867\u5ba2\u304c\u81ea\u793e\u3068\u53d6\u308a\u5f15\u304d\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u6570\u5024\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19<\/strong>\u3067\u3059\u3002\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u6226\u7565\u3067\u306f\u65e2\u5b58\u9867\u5ba2\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u304a\u308a\u3001LTV\u3082\u4f01\u696d\u53ce\u76ca\u3092\u5de6\u53f3\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u4eca\u307e\u3067\u4ee5\u4e0a\u306b\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p id=\"p-rc_1307221f5ae1b33c-41\" data-path-to-node=\"4\"><span class=\"citation-10252 citation-10253 citation-end-10253\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064LTV\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u7b97\u51fa\u65b9\u6cd5\u3084\u6570\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002LTV\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u6226\u7565\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p data-path-to-node=\"4\">\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f3d995b8e4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f3d995b8e4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#LTV%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F\" >LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#%E3%81%AA%E3%81%9C%E4%BB%8A%E3%80%81LTV%E3%81%8C%E9%87%8D%E8%A6%81%E8%A6%96%E3%81%95%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\" >\u306a\u305c\u4eca\u3001LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#LTV%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95%E3%81%A8%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%81%AE%E6%8D%89%E3%81%88%E6%96%B9\" >LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6349\u3048\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#LTV%E3%81%A8%E4%BB%96%E3%81%AE%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99%EF%BC%88ROI%E3%83%BBCAC%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >LTV\u3068\u4ed6\u306e\u91cd\u8981\u6307\u6a19\uff08ROI\u30fbCAC\uff09\u3068\u306e\u9055\u3044<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#%E3%81%AA%E3%81%9C%E3%80%81%E3%81%93%E3%82%8C%E3%82%89%E3%82%92%E7%B5%84%E3%81%BF%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6%E8%80%83%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8D%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\" >\u306a\u305c\u3001\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8003\u3048\u308b\u3079\u304d\u306a\u306e\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#LTV%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE3%E3%81%A4%E3%81%AE%E3%82%A2%E3%83%97%E3%83%AD%E3%83%BC%E3%83%81\" >LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#1_%E8%B3%BC%E5%85%A5%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%EF%BC%88%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%83%BB%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%EF%BC%89\" >1. \u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#2_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AA%E3%83%86%E3%82%A3%E3%82%92%E9%AB%98%E3%82%81%E3%81%A6%E7%B6%99%E7%B6%9A%E6%9C%9F%E9%96%93%E3%82%92%E5%BB%B6%E3%81%B0%E3%81%99\" >2. \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u7d99\u7d9a\u671f\u9593\u3092\u5ef6\u3070\u3059<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#3_%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E3%82%B3%E3%82%B9%E3%83%88%E3%83%BB%E9%A1%A7%E5%AE%A2%E7%B6%AD%E6%8C%81%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E4%B8%8B%E3%81%92%E3%82%8B\" >3. \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u30fb\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#LTV%E5%90%91%E4%B8%8A%E3%81%AB%E3%80%8C%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%80%8D%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E7%90%86%E7%94%B1\" >LTV\u5411\u4e0a\u306b\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u300d\u304c\u4e0d\u53ef\u6b20\u306a\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.earthlink.co.jp\/insidesales\/inside-sales\/ltv%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%82%84%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a9%b3%e3%81%97%e3%81%8f\/#%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E5%8A%B9%E7%8E%87%E7%9A%84%E3%81%AALTV%E5%90%91%E4%B8%8A%E3%81%AB%E3%81%AF%E3%80%8C%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E4%BB%A3%E8%A1%8C%E3%80%8D%E3%81%AE%E6%B4%BB%E7%94%A8%E3%81%8C%E8%BF%91%E9%81%93\" >\u307e\u3068\u3081\uff1a\u52b9\u7387\u7684\u306aLTV\u5411\u4e0a\u306b\u306f\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u4ee3\u884c\u300d\u306e\u6d3b\u7528\u304c\u8fd1\u9053<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-path-to-node=\"5\"><span class=\"ez-toc-section\" id=\"LTV%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span><span class=\"citation-10251 citation-end-10251\">LTV\uff08<\/span>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<span class=\"citation-10249 citation-10250 citation-end-10250\">\u3068\u306f\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"p-rc_1307221f5ae1b33c-42\" data-path-to-node=\"6\"><span class=\"citation-10245 citation-10246 citation-10247 citation-10248 citation-end-10248\">LTV\u306f\u300cLife Time Value\u300d\u306e\u7565\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u547c\u3070\u308c\u308b\u6307\u6a19\u3067\u3059\u3002\u3053\u3053\u3067\u306e\u751f\u6daf\u3068\u306f\u53d6\u308a\u5f15\u304d\u306e\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306e\u671f\u9593\u3001\u3044\u308f\u3086\u308b\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001LTV\u3068\u306f\u3001<strong>\u305d\u306e\u9867\u5ba2\u304c\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5185\u3067\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\uff08\u5229\u76ca\uff09<\/strong>\u3092\u6bd4\u8f03\u53ef\u80fd\u306a\u6570\u5024\u3067\u8868\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p data-path-to-node=\"6\">\u00a0<\/p>\n<p id=\"p-rc_1307221f5ae1b33c-43\" data-path-to-node=\"7\"><span class=\"citation-10241 citation-10242 citation-10243 citation-10244 citation-end-10244\">LTV\u306f\u81ea\u793e\u306e\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u306b\u611b\u7740\u304c\u3042\u308b\u9867\u5ba2\u307b\u3069\u6570\u5024\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001LTV\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u9867\u5ba2\u3092\u81ea\u793e\u306e\u30d5\u30a1\u30f3\u306b\u80b2\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8<\/span><span class=\"citation-10241 citation-10242 citation-end-10242\">\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p data-path-to-node=\"7\">\u00a0<\/p>\n<h2 data-path-to-node=\"8\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9C%E4%BB%8A%E3%80%81LTV%E3%81%8C%E9%87%8D%E8%A6%81%E8%A6%96%E3%81%95%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u306a\u305c\u4eca\u3001LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"16\">\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u6226\u7565\u3067\u306f\u4eca\u307e\u3067\u4ee5\u4e0a\u306bLTV\u306e\u6570\u5024\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u306e\u306f\u3001<strong>\u5e02\u5834\u306e\u98fd\u548c\u306b\u3068\u3082\u306a\u3046\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u4e0a\u6607<\/strong>\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"17\">\u7279\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u8ca9\u58f2\u306e\u666e\u53ca\u306b\u3088\u308a\u65b0\u898f\u53c2\u5165\u4f01\u696d\u304c\u5897\u52a0\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u53d6\u308a\u5408\u3044\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u5408\u304c\u591a\u3044\u5e02\u5834\u306f\u4fa1\u683c\u7af6\u4e89\u3082\u6fc0\u3057\u304f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u306b\u898b\u5408\u3063\u305f\u4fa1\u683c\u8a2d\u5b9a\u304c\u3067\u304d\u306a\u3044\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p data-path-to-node=\"17\">\u00a0<\/p>\n<p data-path-to-node=\"18\">\u4eca\u5f8c\u3001\u4f01\u696d\u304c\u696d\u7e3e\u3092\u7dad\u6301\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3064\u3064\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u5275\u51fa\u3059\u308b\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u300c1\uff1a5\u306e\u6cd5\u5247\u300d\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"18\">\u00a0<\/p>\n<table style=\"border-color: #303030;\" border=\"1\" data-path-to-node=\"20\">\n<thead>\n<tr>\n<td><span style=\"font-size: 14pt;\"><strong>\u6bd4\u8f03\u9805\u76ee<\/strong><\/span><\/td>\n<td><span style=\"font-size: 14pt;\"><strong>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97<\/strong><\/span><\/td>\n<td><span style=\"font-size: 14pt;\"><strong>\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,1,0,0\"><b data-path-to-node=\"20,1,0,0\" data-index-in-node=\"0\">\u30b3\u30b9\u30c8\uff08\u8cbb\u7528\uff09<\/b><\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,1,1,0\">\u65e2\u5b58\u7dad\u6301\u306e\u300c5\u500d\u300d<\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,1,2,0\">\u65b0\u898f\u7372\u5f97\u306e\u300c1\/5\u300d<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,2,0,0\"><b data-path-to-node=\"20,2,0,0\" data-index-in-node=\"0\">\u5229\u76ca\u7387<\/b><\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,2,1,0\">\u4f4e\u304f\u306a\u308a\u3084\u3059\u3044<\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,2,2,0\">\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,3,0,0\"><b data-path-to-node=\"20,3,0,0\" data-index-in-node=\"0\">\u30a2\u30d7\u30ed\u30fc\u30c1\u5185\u5bb9<\/b><\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,3,1,0\">\u8a8d\u77e5\u30fb\u4fe1\u983c\u69cb\u7bc9\u304b\u3089\u5fc5\u8981<\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,3,2,0\">\u3059\u3067\u306b\u4fe1\u983c\u95a2\u4fc2\u304c\u3042\u308b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,4,0,0\"><b data-path-to-node=\"20,4,0,0\" data-index-in-node=\"0\">\u4e3b\u306a\u65bd\u7b56<\/b><\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,4,1,0\">\u5e83\u544a\u30fb\u5c55\u793a\u4f1a\u30fbDM<\/span><\/td>\n<td><span style=\"font-size: 14pt;\" data-path-to-node=\"20,4,2,0\">\u30e1\u30eb\u30de\u30ac\u30fb\u7d99\u7d9a\u30d5\u30a9\u30ed\u30fc\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"18\">\u00a0<\/p>\n<p data-path-to-node=\"18\">\u4e8b\u696d\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u304c\u3001\u540c\u6642\u306b\u5229\u76ca\u7387\u306e\u9ad8\u3044\u65e2\u5b58\u9867\u5ba2\u306e\u58f2\u4e0a\uff08LTV\uff09\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3001\u4f01\u696d\u306e\u5b89\u5b9a\u53ce\u76ca\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"18\">\u00a0<\/p>\n<h2 data-path-to-node=\"13\"><span class=\"ez-toc-section\" id=\"LTV%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95%E3%81%A8%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%81%AE%E6%8D%89%E3%81%88%E6%96%B9\"><\/span>LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6349\u3048\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"p-rc_1307221f5ae1b33c-48\" data-path-to-node=\"14\"><span class=\"citation-10181 citation-10182 citation-10183 citation-10184 citation-end-10184\">\u5b9f\u969b\u306b\u9867\u5ba2\u306eLTV\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002LTV\u306e\u8a08\u7b97\u5f0f\u306b\u306f\u8907\u6570\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u7528\u3044\u3089\u308c\u308b\u5f0f\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<p data-path-to-node=\"14\">\u00a0<\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p id=\"p-rc_1307221f5ae1b33c-49\" data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\"><span class=\"citation-10177 citation-10178 citation-10179 citation-10180 citation-end-10180\">LTV \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u53ce\u76ca\u7387 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6\uff08\u56de\uff0f\u5e74\uff09 \u00d7 \u5e73\u5747\u7d99\u7d9a\u5e74\u6570<\/span><\/b><\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"16\">\u00a0<\/p>\n<p id=\"p-rc_1307221f5ae1b33c-50\" data-path-to-node=\"16\"><span class=\"citation-10173 citation-10174 citation-10175 citation-10176 citation-end-10176\">\u306a\u304a\u3001LTV\u306f\u30b3\u30b9\u30c8\u3068\u7d10\u3065\u3051\u3066\u6349\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u6307\u6a19\u3067\u3059\u3002\u5148\u8ff0\u306e\u5f0f\u306b\u8ca9\u58f2\u306b\u4fc2\u308b\u30b3\u30b9\u30c8\u3092\u52a0\u5473\u3057\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3092\u7528\u3044\u307e\u3059\u3002<\/span><\/p>\n<p data-path-to-node=\"16\">\u00a0<\/p>\n<ul data-path-to-node=\"17\">\n<li>\n<p id=\"p-rc_1307221f5ae1b33c-51\" data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\"><span class=\"citation-10169 citation-10170 citation-10171 citation-10172 citation-end-10172\">LTV \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u53ce\u76ca\u7387 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6\uff08\u56de\uff0f\u5e74\uff09 \u00d7 \u5e73\u5747\u7d99\u7d9a\u5e74\u6570 \uff0d\uff08\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8 \uff0b \u65e2\u5b58\u9867<\/span><span class=\"citation-10169 citation-10170 citation-10171 citation-end-10171\">\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\uff09<\/span><\/b><\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"18\">\u00a0<\/p>\n<p id=\"p-rc_1307221f5ae1b33c-52\" data-path-to-node=\"18\"><span class=\"citation-10166 citation-10167 citation-10168 citation-end-10168\">\u4e0a\u8a18\u306e\u8a08\u7b97\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u7b97\u51fa\u3055\u308c\u305fLTV\u304c\u30de\u30a4\u30ca\u30b9\u3068\u306a\u3063\u305f\u5834\u5408\u306f\u8ca9\u58f2\u30b3\u30b9\u30c8\u304c\u904e\u5270\u3067\u3042\u308b\u3053<\/span><span class=\"citation-10166 citation-10167 citation-end-10167\">\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30b3\u30b9\u30c8\u904e\u591a\u3067\u8d64\u5b57\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u65e9\u6025\u306b\u8ca9\u58f2\u6226\u7565\u306e\u898b\u76f4\u3057\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p data-path-to-node=\"18\">\u00a0<\/p>\n<h2 data-path-to-node=\"8\"><span class=\"ez-toc-section\" id=\"LTV%E3%81%A8%E4%BB%96%E3%81%AE%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99%EF%BC%88ROI%E3%83%BBCAC%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>LTV\u3068\u4ed6\u306e\u91cd\u8981\u6307\u6a19\uff08ROI\u30fbCAC\uff09\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"9\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u306f\u3001<strong>ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/strong>\u3084<strong>CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/strong>\u3068\u3044\u3063\u305f\u4ed6\u306e\u91cd\u8981\u6307\u6a19\u3068\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"10\">\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u306f\u300c\u4f55\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"10\">\u00a0<\/p>\n<table style=\"border-color: #363636; width: 100%;\" border=\"1\" data-path-to-node=\"11\">\n<thead>\n<tr>\n<td style=\"width: 7.65921%;\"><span style=\"font-size: 14pt;\"><strong>\u6307\u6a19<\/strong><\/span><\/td>\n<td style=\"width: 28.3133%;\"><span style=\"font-size: 14pt;\"><strong>\u8aad\u307f\u65b9\u30fb\u6b63\u5f0f\u540d\u79f0<\/strong><\/span><\/td>\n<td style=\"width: 63.9415%;\"><span style=\"font-size: 14pt;\"><strong>\u6982\u8981\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308b\u610f\u5473<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 7.65921%;\"><span style=\"font-size: 14pt;\" data-path-to-node=\"11,1,0,0\"><b data-path-to-node=\"11,1,0,0\" data-index-in-node=\"0\">LTV<\/b><\/span><\/td>\n<td style=\"width: 28.3133%;\"><span style=\"font-size: 14pt;\" data-path-to-node=\"11,1,1,0\">\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08Lifetime Value\uff09<\/span><\/td>\n<td style=\"width: 63.9415%;\">\n<p data-path-to-node=\"11,1,2,0\"><span style=\"font-size: 14pt;\"><b data-path-to-node=\"11,1,2,0\" data-index-in-node=\"0\">\u9867\u5ba2\u304c\u751f\u6daf\u3092\u901a\u3058\u3066\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u3002<\/b><\/span><\/p>\n<p><br data-path-to-node=\"11,1,2,1\" \/><\/p>\n<p data-path-to-node=\"11,1,2,2\"><span style=\"font-size: 14pt;\">\u76ee\u5148\u306e\u30a2\u30dd\u3084\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u300c\u9577\u304f\u95a2\u4fc2\u3092\u7d9a\u3051\u3066\u304f\u308c\u308b\u512a\u826f\u9867\u5ba2\u300d\u3092\u80b2\u3066\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 7.65921%;\"><span style=\"font-size: 14pt;\" data-path-to-node=\"11,2,0,0\"><b data-path-to-node=\"11,2,0,0\" data-index-in-node=\"0\">ROI<\/b><\/span><\/td>\n<td style=\"width: 28.3133%;\"><span style=\"font-size: 14pt;\" data-path-to-node=\"11,2,1,0\">\u30a2\u30fc\u30eb\u30aa\u30fc\u30a2\u30a4\uff08Return on Investment\uff09<\/span><\/td>\n<td style=\"width: 63.9415%;\">\n<p data-path-to-node=\"11,2,2,0\"><span style=\"font-size: 14pt;\"><b data-path-to-node=\"11,2,2,0\" data-index-in-node=\"0\">\u6295\u5165\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u305f\u304b\u3068\u3044\u3046\u300c\u6295\u8cc7\u5bfe\u52b9\u679c\u300d\u3002<\/b><\/span><\/p>\n<p><br data-path-to-node=\"11,2,2,1\" \/><\/p>\n<p data-path-to-node=\"11,2,2,2\"><span style=\"font-size: 14pt;\">\u30c6\u30ec\u30a2\u30dd\u3084\u5404\u7a2e\u55b6\u696d\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306a\u3069\u3001\u500b\u5225\u306e\u65bd\u7b56\u304c\u30b3\u30b9\u30c8\u306b\u898b\u5408\u3046\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u305f\u3081\u306b\u4f7f\u3044\u307e\u3059\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 7.65921%;\"><span style=\"font-size: 14pt;\" data-path-to-node=\"11,3,0,0\"><b data-path-to-node=\"11,3,0,0\" data-index-in-node=\"0\">CAC<\/b><\/span><\/td>\n<td style=\"width: 28.3133%;\"><span style=\"font-size: 14pt;\" data-path-to-node=\"11,3,1,0\">\u30b7\u30fc\u30a8\u30fc\u30b7\u30fc\uff08Customer Acquisition Cost\uff09<\/span><\/td>\n<td style=\"width: 63.9415%;\">\n<p data-path-to-node=\"11,3,2,0\"><span style=\"font-size: 14pt;\"><b data-path-to-node=\"11,3,2,0\" data-index-in-node=\"0\">\u9867\u5ba21\u4ef6\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u7dcf\u30b3\u30b9\u30c8\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3002<\/b><\/span><\/p>\n<p><br data-path-to-node=\"11,3,2,1\" \/><\/p>\n<p data-path-to-node=\"11,3,2,2\"><span style=\"font-size: 14pt;\">\u5e83\u544a\u8cbb\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u4eba\u4ef6\u8cbb\u3001\u30c4\u30fc\u30eb\u306e\u521d\u671f\u8cbb\u7528\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"12\">\u00a0<\/p>\n<h3 data-path-to-node=\"12\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9C%E3%80%81%E3%81%93%E3%82%8C%E3%82%89%E3%82%92%E7%B5%84%E3%81%BF%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6%E8%80%83%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8D%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u306a\u305c\u3001\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8003\u3048\u308b\u3079\u304d\u306a\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"13\">\u5f93\u6765\u306e\u30c6\u30ec\u30a2\u30dd\u3084\u77ed\u671f\u7684\u306a\u55b6\u696d\u65bd\u7b56\u3067\u306f\u3001\u624b\u8efd\u3055\u3084\u76ee\u5148\u306e\u6210\u679c\u304b\u3089\u300c\u4e00\u898b\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u9ad8\u304f\u3001CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u4f4e\u3044\u300d\u3088\u3046\u306b\u898b\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5f37\u5f15\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306f\u3059\u3050\u306b\u89e3\u7d04\u3055\u308c\u3066\u3057\u307e\u3044\u3001\u7d50\u679c\u3068\u3057\u3066\u300cLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u300d\u304c\u8457\u3057\u304f\u4f4e\u304f\u306a\u308b\u3068\u3044\u3046\u7f60\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"13\">\u00a0<\/p>\n<p data-path-to-node=\"14\">\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u76ee\u6307\u3059\u3079\u304d\u306f\u3001\u300c<strong>\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3067CAC\uff08\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3092\u6291\u3048\u3064\u3064\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u3063\u3066LTV\u3092\u6700\u5927\u5316\u3057\u3001\u6700\u7d42\u7684\u306a\u4e8b\u696d\u5168\u4f53\u306e\u5229\u76ca\uff08ROI\uff09\u3092\u9ad8\u3081\u308b\u300d<\/strong>\u3068\u3044\u3046\u30b5\u30a4\u30af\u30eb\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"15\">\u4e00\u822c\u7684\u306b\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u304c\u5065\u5168\u306b\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300cLTV\u304cCAC\u306e3\u500d\u4ee5\u4e0a\uff08LTV : CAC \uff1d 3 : 1\u4ee5\u4e0a\uff09\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u7406\u60f3\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"18\">\u00a0<\/p>\n<h2 data-path-to-node=\"19\"><span class=\"ez-toc-section\" id=\"LTV%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE3%E3%81%A4%E3%81%AE%E3%82%A2%E3%83%97%E3%83%AD%E3%83%BC%E3%83%81\"><\/span><span class=\"citation-10165 citation-end-10165\">LTV\u3092\u5411<\/span>\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"20\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\uff08\u30dd\u30a4\u30f3\u30c8\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"20\">\u00a0<\/p>\n<h3 data-path-to-node=\"21\"><span class=\"ez-toc-section\" id=\"1_%E8%B3%BC%E5%85%A5%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B%EF%BC%88%E3%82%A2%E3%83%83%E3%83%97%E3%82%BB%E3%83%AB%E3%83%BB%E3%82%AF%E3%83%AD%E3%82%B9%E3%82%BB%E3%83%AB%EF%BC%89\"><\/span>1. \u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"22\">LTV\u306f\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u3092\u30d9\u30fc\u30b9\u306b\u7b97\u51fa\u3055\u308c\u308b\u305f\u3081\u30011\u9867\u5ba2\u3042\u305f\u308a\u306e\u8cfc\u5165\u5358\u4fa1\u3092\u9ad8\u3081\u308c\u3070LTV\u306e\u5411\u4e0a\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p id=\"p-rc_1307221f5ae1b33c-53\" data-path-to-node=\"23\">\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u304c\u300c\u5546\u54c1\u306e\u5024\u4e0a\u3052\u300d\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u304b\u3089\u3059\u308b\u3068\u5024\u4e0a\u3052\u306f\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3067\u3042\u308a\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u96e2\u8131\u3092\u62db\u304f\u9006\u52b9\u679c\u3068<span class=\"citation-10159 citation-10160 citation-10161 citation-10162 citation-10163 citation-10164 citation-end-10164\">\u306a\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002\u5024\u4e0a\u3052\u3092\u884c\u3046\u969b\u306f\u305d\u308c\u304c\u59a5\u5f53\u306a\u3082\u306e\u3067\u3042\u308b\u304b\u3001\u9867\u5ba2\u304b\u3089\u306e\u7406\u89e3\u3092\u5f97\u3089\u308c\u308b\u304b\u3092\u5341\u5206\u691c\u8a0e\u3057\u305f\u3046\u3048\u3067\u5b9f\u65bd\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p data-path-to-node=\"23\">\u00a0<\/p>\n<p id=\"p-rc_1307221f5ae1b33c-54\" data-path-to-node=\"24\"><span class=\"citation-10153 citation-10154 citation-10155 citation-10156 citation-10157 citation-10158 citation-end-10158\">\u5b9f\u73fe\u6027\u306e\u9ad8\u3044\u5358\u4fa1\u30a2\u30c3\u30d7\u65bd\u7b56\u3068\u3057\u3066\u306f\u300c\u307e\u3068\u3081\u58f2\u308a\u300d\u3084\u300c\u30bb\u30c3\u30c8\u8ca9\u58f2\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u8cfc\u8cb7\u70b9\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u5358\u54c1\u30a2\u30c3\u30d7\u3092\u56f3\u308b<strong>\u30af\u30ed\u30b9\u30bb\u30eb<\/strong>\u3068\u547c\u3070\u308c\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u3068\u304d\u5358\u54c1\u3067\u8cfc\u5165\u3059\u308b\u3088\u308a\u3082\u304a\u5f97\u306a\u4fa1\u683c\u8a2d\u5b9a\u306b\u3059\u308c\u3070\u9867\u5ba2\u306b\u3068\u3063\u3066\u3082\u304a\u5f97\u611f\u304c\u5897\u3057\u307e\u3059\u3002<\/span><\/p>\n<p id=\"p-rc_1307221f5ae1b33c-55\" data-path-to-node=\"25\"><span class=\"citation-10147 citation-10148 citation-10149 citation-10150 citation-10151 citation-10152 citation-end-10152\">\u307b\u304b\u306b\u3082\u540c\u30b8\u30e3\u30f3\u30eb\u3067\u3088\u308a\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u5546\u54c1\u306e\u8cfc\u5165\u3092\u4fc3\u3059<strong>\u30a2<\/strong><\/span><span class=\"citation-10147 citation-10148 citation-10149 citation-10150 citation-end-10150\"><strong>\u30c3\u30d7\u30bb\u30eb<\/strong>\u306e\u624b\u6cd5\u3082\u6709\u52b9\u3067\u3059\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u5546\u54c1\u3092\u8cb7\u3044\u66ff\u3048\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4e0a\u4f4d\u30e2\u30c7\u30eb\u3092\u304a\u3059\u3059\u3081\u3059<\/span><span class=\"citation-10147 citation-10148 citation-end-10148\">\u308b\u65b9\u6cd5\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p data-path-to-node=\"25\">\u00a0<\/p>\n<h3 data-path-to-node=\"26\"><span class=\"ez-toc-section\" id=\"2_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AA%E3%83%86%E3%82%A3%E3%82%92%E9%AB%98%E3%82%81%E3%81%A6%E7%B6%99%E7%B6%9A%E6%9C%9F%E9%96%93%E3%82%92%E5%BB%B6%E3%81%B0%E3%81%99\"><\/span><span class=\"citation-10145 citation-10146 citation-end-10146\">2. \u9867<\/span>\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u7d99\u7d9a\u671f\u9593\u3092\u5ef6\u3070\u3059<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"27\">LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3084\u5546\u54c1\u306b\u611f\u3058\u308b\u300c\u4fe1\u983c\u300d\u3084\u300c\u611b\u7740\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u308b\u3068\u3001\u81ea\u793e\u306e\u5546\u54c1\u3092\u3088\u308a\u9ad8\u983b\u5ea6\u30fb\u9577\u671f\u9593\u3067\u5229\u7528\u3057\u3066\u3082\u3089\u3048\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u4ed6\u793e\u306b\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u3066\u96c6\u5ba2\u306b\u5354\u529b\u3057\u3066\u3082\u3089\u3048\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"27\">\u00a0<\/p>\n<p data-path-to-node=\"28\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3068\u3057\u3066\u306fSNS\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u307e\u305f\u3001SNS\u306e\u4f01\u696d\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u300c\u4f01\u696d\u306e\u9854\u300d\u3068\u3057\u3066\u306e\u5f79\u5272\u3082\u62c5\u3063\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u69cb\u7bc9\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"28\">\u00a0<\/p>\n<h3 data-path-to-node=\"29\"><span class=\"ez-toc-section\" id=\"3_%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E3%82%B3%E3%82%B9%E3%83%88%E3%83%BB%E9%A1%A7%E5%AE%A2%E7%B6%AD%E6%8C%81%E3%82%B3%E3%82%B9%E3%83%88%E3%82%92%E4%B8%8B%E3%81%92%E3%82%8B\"><\/span>3. \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u30fb\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"30\">LTV\u3092\u30b3\u30b9\u30c8\u3068\u95a2\u9023\u4ed8\u3051\u3066\u7b97\u51fa\u3059\u308b\u5834\u5408\u306f\u3001\u7372\u5f97\u30fb\u7dad\u6301\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u3066LTV\u306e\u5411\u4e0a\u3092\u56f3\u308b\u8003\u3048\u65b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"31\">\u9867\u5ba2\u306e\u7372\u5f97\u3084\u7dad\u6301\u306e\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u306f\u3001<strong>SFA<\/strong>\uff08Sales Force Automation\u3001\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u3084<strong>CRM<\/strong>\uff08Customer Relationship Management\u3001\u9867\u5ba2\u7ba1\u7406\uff09\u306a\u3069IT\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u55b6\u696d\u6d3b\u52d5\u306e\u81ea\u52d5\u5316\u30fb\u898b\u3048\u308b\u5316\u306b\u3088\u308a\u3001\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"31\">\u00a0<\/p>\n<h2 data-path-to-node=\"32\"><span class=\"ez-toc-section\" id=\"LTV%E5%90%91%E4%B8%8A%E3%81%AB%E3%80%8C%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%80%8D%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E7%90%86%E7%94%B1\"><\/span>LTV\u5411\u4e0a\u306b\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u300d\u304c\u4e0d\u53ef\u6b20\u306a\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"33\">LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u300d\u300c\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\uff08\u7d99\u7d9a\u671f\u9593\u306e\u5ef6\u9577\uff09\u300d\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3059\u308b\u5f37\u529b\u306a\u624b\u6cd5\u3068\u3057\u3066\u3001\u8fd1\u5e74\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u306e\u304c<b data-path-to-node=\"33\" data-index-in-node=\"69\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/b>\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"33\">\u00a0<\/p>\n<p data-path-to-node=\"34\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u975e\u5bfe\u9762\uff08\u96fb\u8a71\u30fb\u30e1\u30fc\u30eb\u30fbWeb\u4f1a\u8b70\u306a\u3069\uff09\u3067\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u55b6\u696d\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u79fb\u52d5\u30b3\u30b9\u30c8\u3084\u6642\u9593\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u306a\u304c\u3089\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"35\">\u3055\u3089\u306b\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u5358\u306a\u308b\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u7559\u307e\u308a\u307e\u305b\u3093\u3002\u5b9a\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u901a\u3058\u3066\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7dad\u6301\u3057\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u7d20\u65e9\u304f\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001<strong>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3053\u305d\u304c\u3001\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u6700\u77ed\u30eb\u30fc\u30c8<\/strong>\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p data-path-to-node=\"35\">\u00a0<\/p>\n<p data-path-to-node=\"36\">\u3057\u304b\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u81ea\u793e\u3067\u30a4\u30c1\u304b\u3089\u7acb\u3061\u4e0a\u3052\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9ad8\u3044\u30cf\u30fc\u30c9\u30eb\u304c\u5b58\u5728\u3059\u308b\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"36\">\u00a0<\/p>\n<ul data-path-to-node=\"37\">\n<li>\n<p data-path-to-node=\"37,0,0\">\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u518d\u8a2d\u8a08\u3084\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u30fb\u904b\u7528\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"37,1,0\">\u975e\u5bfe\u9762\u55b6\u696d\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u6301\u3063\u305f\u4eba\u6750\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"37,2,0\">\u52b9\u679c\u7684\u306a\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u3084\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u80b2\u6210\uff09\u306e\u4ed5\u7d44\u307f\u304c\u4f5c\u308c\u306a\u3044<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"38\">\u00a0<\/p>\n<p data-path-to-node=\"38\">\u3053\u306e\u3088\u3046\u306a\u30ea\u30bd\u30fc\u30b9\u3084\u30ce\u30a6\u30cf\u30a6\u306e\u4e0d\u8db3\u3092\u89e3\u6d88\u3057\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306bLTV\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u63a8\u5968\u3055\u308c\u308b\u306e\u304c\u3001\u5916\u90e8\u306e\u30d7\u30ed\u306e\u624b\u3092\u501f\u308a\u308b\u300c<strong>\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u306e\u6d3b\u7528<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"38\">\u00a0<\/p>\n<h2 data-path-to-node=\"39\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E5%8A%B9%E7%8E%87%E7%9A%84%E3%81%AALTV%E5%90%91%E4%B8%8A%E3%81%AB%E3%81%AF%E3%80%8C%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E4%BB%A3%E8%A1%8C%E3%80%8D%E3%81%AE%E6%B4%BB%E7%94%A8%E3%81%8C%E8%BF%91%E9%81%93\"><\/span>\u307e\u3068\u3081\uff1a\u52b9\u7387\u7684\u306aLTV\u5411\u4e0a\u306b\u306f\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u4ee3\u884c\u300d\u306e\u6d3b\u7528\u304c\u8fd1\u9053<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"40\">LTV\u306f\u65e2\u5b58\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u6570\u5024\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3067\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u56f0\u96e3\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306f\u3001LTV\u306e\u5411\u4e0a\u304c\u4f01\u696d\u306e\u53ce\u76ca\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<p 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